Prior to iOS14, iPhone owners were able to restrict tracking, with approximately 20% of users doing so. This meant instead of opting out of tracking, iPhone users needed to opt in. What are the recent changes to privacy policies?įirst on the list, updates to iOS 14 earlier this year meant that Apple limited apps’ access to their Identifier for Advertisers. In this blog, we’ll explore the latest changes to privacy policies, why they’ve been introduced and how your business can overcome these new challenges. In-depth audience data allows them to get in front of those who are most likely to be interested in what they’re promoting, maximising the impact and return of investment (ROI) of their marketing activity and budgets.Ĭhanges to the way data is captured, used and shared due to new privacy-first policies implemented by governments, companies, networks and operating systems alike means marketers will need to adapt their strategies in order to position themselves in front of customers.
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